The new commercial embodies Seiko’s hope that through the “Tokui” program, every child can encounter authentic experiences and step into a future that is uniquely their own.
On May 12, Seiko Group Corporation announced the production of a new corporate commercial featuring a song by MISIA, the Seiko Group Ambassador. The ad aims to help more people resonate with the company’s next-generation development initiative, “Tokui.”
Seiko is committed to realizing its group purpose of “creating a future full of smiles” by helping children and young people, who will lead the next generation, learn the value of time and develop their own independent thinking through the “Tokui” program. Under the concept of “learning time to create the future,” Seiko has offered hands-on, exciting programs in various fields such as time and clocks, sports, music, and the environment.
The commercial focuses on fleeting expressions captured on children’s faces as they devote themselves fully to their activities.
This new corporate ad specifically highlights moments spent by children engaging in sports. Using photographs taken during past track and field and swimming programs, it portrays the world of “Tokui.” Through these images, Seiko conveys its heartfelt wish that each child, by touching genuine experiences, can walk their own path toward a bright future.
The commercial is now available on the “Tokui” page of Seiko’s corporate website. It is also scheduled to air on terrestrial television and be shown at venues of events sponsored by Seiko in the future.