MelBet, Kyetume FC sign long-term sponsorship deal


MelBet Uganda officials at the launch of a sponsorship deal on Friday at the Kampala offices. Courtesy photo.

MelBet is an online betting company founded in 2007 that provides sports betting entertainment. In 2020, it entered Ugandan market.

Kampala—27, November 2020: MelBet Uganda has taken on the sponsorship of StarTimes Uganda Premier League club Kyetume FC.

A multimillion deal will see the Mukono side facilitated throughout of the 2020/21 Uganda Premier League season set to commence on the 3rd December 2020.

Kyetume football club finished 11th with 30 points from 25 games last season after the league ended prematurely due to coronavirus crisis (Covid-19) that forced a halt on all football activities in Uganda.

“Having faced some downturns during the season and now the COVID crisis, the club will benefit from MelBet’s noble gesture of supporting Uganda Sports through Corporate Social Responsibility (CSR),” the top betting company said, in a statement issued on Friday.

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“MelBet will support Kyetume FC on the acquisition of the season’s match and training kits, welfare of players, talent development and other operational expenses,” the statement added.

The Partnership has been defined as “a marriage” that will see the “two parties work together for the long term on an undisclosed amount inclusive of a revenue share”.


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